XBOX 360 Promotion Ad in India - Bollywood style
Wednesday, October 04, 2006
Yet another XBOX 360 Promotion Ad in India - This one is in Bollywood style
XBOX 360 Ad in India
Our India marketing team, led by Ashim Dass Mathur, worked with MTV India to produce a new TV ad for the Xbox 360. Tony and I watched it today, and had to think about it for a few minutes. I wonder if the people of India did the same when they saw "Jump Rope"...
MTV India describes the ad this way:
'Porok' is a sport played in certain parts of rural India. It is weird and wonderful because one has to adopt the stance of a fighter cock and head butt the opponent out of the circle. So we took this sport and blew it out of proportion to denote the power of gaming. Our village was constructed bang in the middle of Bombay, because we love this great city of ours and besides, there was no budget to go out. So if you notice a parked car or an electric cable, keep it to yourself. The spoken tongue in the spot is absolute gibberish. We mixed most of the Indian languages up to get people guessing as to what the language was. The last line actually means "Porok afternoon cock horn, eunuch inside big bangle insect."
